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Starting Fall 2025, 海角直播 will switch to a new course numbering system. This new system, called the Common Course Numbering (CCN) system, is a state-mandated initiative (AB-1111) aimed at simplifying student transfer and ensuring uniformity in course numbers across California Community Colleges. Courses identified as common will feature a "C" in their catalog numbers (e.g., ENGL 101 will become ENGL C1000). Some subject area prefixes will also change to align with statewide standards (e.g., POLIT will become POLS). For more details on the common course numbering system (CCN) students are encouraged to meet with an academic counselor.
BookSaver: Rental access to textbooks plus course materials for just $27.50 per class unit.
Prices shown are based on the bookstore鈥檚 retail price and are for reference only. Actual costs may vary. Students are encouraged to check with their instructor or department to see if other purchasing options are allowable (i.e. rentals, used or digital copies, third-party retailers, etc.) or the use of textbooks on reserve at the campus library. Please note that materials including access codes or bundled content may need to be purchased directly from the bookstore or publisher to ensure full course functionality.
We are providing all students free rental access to textbooks and course materials this semester! Students might still be required to purchase supplies.
: The textbooks used for these sections are available free of charge. Students may still be required to purchase supplies.
: The estimated course materials cost is $2 - $49.99
: The estimated course materials cost is $50 - $99.99
: The estimated course materials cost is $100 - $199.99
: The estimated course materials cost is $200 or more-
Introduction to marketing principles course is designed to serve as an introduction to the basic principles of marketing, practices, and the application of these practices. This course examines our present-day marketing system from a managerial point of view and has a current events component to help emphasize the marketing principles in today?s business world. Subjects covered include consumers, market research and target markets, feasibility analysis, products, promotion, channels of distribution, pricing, international marketing and use of technology in marketing.
- Credit Type: Earned units for this course are applicable to an Associate Degree.
- Transferability: Course credit transfers to CSU.
- Departmental Recommendation(s): Eligibility for ENGL-C1000 (formerly ENGL-101).
Open OnlineRef# 0340Sec 70Units 3.00BooksAvail 45Days ArrangedDate Range 05/26/26 - 07/01/26Time: 9 hrs/wkBuildingRoom NEInstructor Alderson,KType- Note: 6 week class from 05/26/26 to 07/01/26.